METAFORA JEPANG DALAM IKLAN MAJALAH VERY EDISI 9 SEPTEMBER 2014 「Veryedisi 9 September 2014」という雑誌の広告にある 日本語の隠喩

Abstract

ABSTRACT Maemunah, Nadia Nur. 2017. “Japanese Metaphor Advertisements in Very Magazine, September 9th 2014 edition”.Thesis, Department of Japanese Studies Faculty of Humanities, Diponegoro University. Advisor S.I.Trahutami, S.S.,M.Hum. The problem statements of this research are: 1. What type of metaphor of skin care advertisements in Very Magazine, September 9th 2014 edition ? 2. What type of metaphor being used in skin care advertisements of Very Magazine , September 9th 2014 edition? This is a descriptive qualitative study using conceptual metaphor theory by Lakoff and Johnson (1980). Based on data analysis, 21 data of metaphors was found from 48 data in Very magazine, September 9th 2014 edition. The results also suggest the there are 14 structural metaphors and 7 ontology metaphors. Metaphorical expressions found mostly in Very magazine is structural metaphor. Keyword: ad, conceptual, meaning, metaphor, ontology, skin care, structural