ANALISIS PENGARUH FAKTOR EVALUATIF WISATAWAN TERHADAP MINAT BERPERILAKU DI MASA DEPAN, DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi pada tempat wisata alam Umbul Sidomukti Semarang)

FERNALDI, Elmer Hafiizh and SUKRESNA, I Made (2016) ANALISIS PENGARUH FAKTOR EVALUATIF WISATAWAN TERHADAP MINAT BERPERILAKU DI MASA DEPAN, DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi pada tempat wisata alam Umbul Sidomukti Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

[img]
Preview
PDF - Published Version
3046Kb

Abstract

This study aimed to analyze the effects arising from the service quality and tourist experience on satisfaction and its influence on revisit intention and recommend intention from Umbul Sidomukti. The variables used in this study is service quality and tourist experience as an independent variable, then the satisfaction as an intervening variable lastly, the revisit intention and recommend intention as the dependent variable. The sample in this study were 186 respondents that came from the tourist of Umbul Sidomukti Semarang. The method used is purposive sampling by distributing questionnaires to the respondents (tourist). In this study developed a theoretical model to propose eight hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 22.0. Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 204,469; probability = 0,012; RMSEA = 0,038; CMIN/DF = 1,270; GFI = 0,903; TLI = 0,985; CFI = 0,988; NFI = 0,945, and a marginal criteria which is AGFI = 0,873. With the result, it can be said that this model is feasible to be used. The results showed that the revisit intention and recommend intention can be improved by increasing service quality that affect the satisfaction as a determinant of success to increase revisit intention and also recommend intention.

Item Type:Thesis (Undergraduate)
Additional Information:service quality, tourist experience, satisfaction, revisit intention, recommend intention.
Uncontrolled Keywords:service quality, tourist experience, satisfaction, revisit intention, recommend intention.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:51116
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:28 Dec 2016 13:47
Last Modified:28 Dec 2016 13:47

Repository Staff Only: item control page