ANALISIS PERUBAHAN PERILAKU KONSUMEN TERHADAP MOTIF BELANJA ONLINE DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus Pengguna Belanja Online Kota Jakarta Timur)

Abstract

The purpose of the research is to see the trend of changes in consumer behavior towards online shopping patterns with descriptive and statistical analysis by using analytical tools crosstabulation chi-square test. In this study will also explain the motives of consumers shop online for the purposes of income or desire when confronted with the campaign conducted shopkeeper, then analyzed with Islamic Economics on ethical behavior and explain the rules of Muslim consumers Fikh muamalah to purchase online. The results of this study indicate that the three variables, namely variable access, tastes and trust have a tendency to change consumer behavior towards online shopping motives. Based on the results of the chi-square test were seen from Pearson Chi-Square value access variable has a value of at 291.987, then the variable has a value of 255.924 tastes and variable trust has a value of Pearson Chi-Square is 194.962. All three of these variables have a significantly positive correlation with α = 0.05. Motif consumers do online shopping showed that as many as 42 respondents chose to agree to do shopping online because they are attracted to the campaign carried the seller, although it is not required. If viewed in the Muslim consumer ethics it is not suitable for consumer use its revenues to desire only, not for need. While buying and selling online are reviewed in Fikh muamalah rules can be said that the transaction constituted under sharia if requirements are met in harmony and agreement that has been agreed upon.