ANALISIS STRUKTUR DAN TANDA DALAM IKLAN FUJIFILM ASTALIFT EDISI TAHUN BARU 2012 2012年のお正月の富士フィルムアスタリフ広告における構造と記号を分析

Abstract

ABSTRACT Suryani, Widya. 2016. “Analisis Struktur dan Tanda dalam Iklan Fujifilm Astalift Edisi Tahun Baru 2012”. Research, Department of Japanese Studies Faculty of Humanities Diponegoro University. The First Advisor Maharini Patria R, S.S, M.Hum. Second Advisor S.I. Trahutami,, S.S., M.Hum. This research discussed about the Fujifilm Astalift advertising new year 2012 edition and only discussed about the structures and signs in advertising. This research aimed to answer two problems, which are (1) How structurs Fujifilm Astalift advertising new year 2012 edition. (2) How signs, icons, indexes, symbol in Fujifilm Astalift advertising. The writer used descriptive analysis method. There are three steps in this method, which are collecting the data, analyzing and drawing conclusion. The scope of the study is semiotic. Based on the analysis performed, the writer find out that in the structurs of advertising there are two proposition in head line are proposition arouse curiosity and proposition in the form of a question that demands attention. In contents has two proposition are proposition subjective reason and objective reason. In the end use soft technique and grains passive. Sign of advertising is 6 icon, 9 indeks, and 3 symbol. Keywords: Structures, sign, semiotic.