ANALISIS KUNJUNGAN WISATAWAN KE OBYEK WISATA TAMAN MARGASATWA DI KOTA SEMARANG

Abstract

The objective of this research was to find out factors affecting the number of tourists visiting request to Taman Margasatwa tourist object in order to find out the influence of those factors on the demand of tourist visits to Taman Margasatwa tourist object. Those factors include: revenue, cost of a visit to a tourist attraction, distance, hours of work, age, education and gender. This research took a sample of 100 people chosen by chance ( accidental ) at the time of the survey. Collecting data using questionnaires. Analysis of data using Tobit regression (censored regression). The results showed the seven variables that were analyzed, contained six significant variables those are the respondent’s income, travel expenses, working hours, age and education. Variable cost of trips to attractions, spacing, hours of work, and education negatively affect the frequency of visits while income and age are positively effect on the frequency of visits. Gender variable have no significant effect on the frequency of visits to Taman Margasatwa tourist object in Semarang City