Attribute Attractiveness of City, City Brand Love and Tourist Behavior: the Case of Jakarta

Elia , Ardyan and Naili , Farida (2016) Attribute Attractiveness of City, City Brand Love and Tourist Behavior: the Case of Jakarta. In: Innovation in Regional Public Service for Sustainability Fourth International Conference on Public Management (ICPM) 2016 , Juli, 15-17, 2016 , Kunming, Yunnan, China.

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Abstract

Abtract This research is conducted to answer two questions research, namely (1) how the influencing attribute does table of city attracttiveness on a city brand love? (2) How does the influence of city brand love on tourist behavior (visiting back and positive word of mouth? This research examines 162 tourists already several time visiting Jakarta city, Indonesia. The analysis In the study is using Structural Equation Modelling (SEM) and to process dato using the AMOS version 20. The results of this research show that the whole hypothesis is accepted, among others (1) the attractiveness of the city attribute has a positive and significant influence on the city brand love; (2) the city brand love has positive and significant influence on repeat visitation; and (3) city brand love has a positive influence and significant on word of mouth. Keyword: Attractiveness Attribute of City; City Brand Love; Tourist Behaviour; Positive Word of Mouth

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Social and Political Sciences > Department of Business Administration
ID Code:49898
Deposited By:Magister Ilmu Komunikasi
Deposited On:01 Sep 2016 15:27
Last Modified:07 Jun 2017 15:35

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