KOMPUTASI METODE SAW DAN TOPSIS MENGGUNAKAN GUI MATLAB UNTUK PEMILIHAN JENIS OBJEK WISATA TERBAIK (STUDI KASUS : Pesona Wisata Jawa Tengah)

Abstract

Multi-Attribute Decision Making (MADM) is a method of decision-making to establish the best alternative from a number of alternatives based on certain criteria. Some of the methods that can be used to solve MADM problems are Simple Additive Weighting (SAW) Method and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). SAW works by finding the sum of the weighted performance rating for each alternative in all criteria. While TOPSIS uses the principle that the alternative selected must have the shortest distance from the positive ideal solution and the farthest from the negative ideal solution. Both of these methods were applied in making the selection of the best tourist attractions in Central Java. There are 15 tourist attractions and 7 criteria: location, infrastructure, beauty, atmosphere, tourist interest, promotion, and cost. This primary research employed a questionnaire that passed the questionnaire testing, namely its validity and reliability test. The result of this study shows that the best type of tourism according to the government is temple tour. While water sports tourism is favored by tourism observers. As for college students, the preferred tourist destination is religious tourism. This study also produced a GUI Matlab programming application that can help users in performing data processing using SAW and TOPSIS to select the best attraction in Central Java. Keyword : MADM, SAW, TOPSIS, GUI, Tourism