ANALISIS PENGARUH KEPUASAN PELANGGAN TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN UNTUK MENINGKATKAN MINAT BELI ULANG (Studi Kasus Online Store Lazada.co.id)

NORHERMAYA, Yashinta Asteria and SOESANTO , Harry (2016) ANALISIS PENGARUH KEPUASAN PELANGGAN TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN UNTUK MENINGKATKAN MINAT BELI ULANG (Studi Kasus Online Store Lazada.co.id). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study aims to determine the effect of customer satisfaction perceivedby Lazada.co.id customers to the establishment of trust and customer loyalty to the repurchase intention. The population in this study is Lazada.co.id customer who have made purchase more than 3 times. This study use a Structural Equation Models whit non probability sampling and maximum likehood analysis method by using AMOS 2.2. The result of this study indicate that customer satisfaction has the greatest influence on trust. In addition, the trust and customer loyalty also have a positive influence to the repurchase intention

Item Type:Thesis (Undergraduate)
Additional Information:Customer satisfaction, Trust, Customer Loyalty, Repurchase intention.
Uncontrolled Keywords:Customer satisfaction, Trust, Customer Loyalty, Repurchase intention.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:49810
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:18 Aug 2016 11:08
Last Modified:18 Aug 2016 11:08

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