ANALISIS PENGARUH CITRA MEREK, PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN BANDENG JUWANA ELRINA)

YULIANTININGSIH, Arum and RAHARDJO, Susilo Toto (2016) ANALISIS PENGARUH CITRA MEREK, PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN BANDENG JUWANA ELRINA). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study aimed to analyze the influence of brand image, product, price, and promotion to purchasing decision study case on consumer of Bandeng Juwana Elrina. This study used four independent variables are brand image,product, price, and promotion. purchasing decision variable as a dependent. Simple random sampling method is used for this research. Sample were collected from 100 respondents who ever had experienced to buy in Bandeng Juwana Elrina. Multiple regression analysis is used for this study. The results showed that brand image, product, price, and promotion have positive and significant effect to purchase intention.

Item Type:Thesis (Undergraduate)
Additional Information:Brand Image, Product, Price, Promotion, purchasing decision
Uncontrolled Keywords:Brand Image, Product, Price, Promotion, purchasing decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:49715
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:11 Aug 2016 08:32
Last Modified:11 Aug 2016 08:32

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