ANALISIS PENGARUH ATRIBUT PRODUK TABUNGAN, MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP CITRA PERUSAHAAN DALAM MENINGKATKAN MINAT MENABUNG NASABAH TABUNGAN (Studi kasus pada Bank Jateng Cabang Kordinator Semarang)

Abstract

This study aims to analyze how much influence the product ttribute, product quality and sales promotions to customer’s interest saving inn Bank Jateng Cabang Kordinator Semarang. This study also aims to analyze whether the variable image of the company is able to imediate variable product attribute,product quality and sales promotions of the interest of saving. The population used in this study are active customers who are conducting transactions at Bank Jateng Cabang Kordinator Semarang. Samples in this study is 100 respondentsand the technique used is the technique of Non-Probability sampling with accidential sampling approach (sampling by coincidence). From the analysis, the indicators in this study is valid and the variables are valid. The results showed that the variables attribute product, product quality and sales promotions has positive effect on the company’s image. Then, the image variable positive effect on the company’s interest in the customer savings at BankJateng cabang Kordinator Semarang.