ANALISIS PENGARUH BRAND AWARENESS DAN ENVIRONMENTAL CONCERN TERHADAP MINAT BELI ULANG BAHAN BAKAR KHUSUS PERTAMINA (Studi Pembelian BBK di SPBU Pertamina Kota Semarang)

PALUPI, Ria and INDRIANI , Farida (2016) ANALISIS PENGARUH BRAND AWARENESS DAN ENVIRONMENTAL CONCERN TERHADAP MINAT BELI ULANG BAHAN BAKAR KHUSUS PERTAMINA (Studi Pembelian BBK di SPBU Pertamina Kota Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

[img]
Preview
PDF - Published Version
1820Kb

Abstract

This research aims to find the influence of brand awareness, environmental concern and perceived value on repurchase intention. It is also to find the role of perceived value in mediating on repurchase intention. The study was conducted on consumers of Pertamina’s special fuel in Semarang city who have made a minimum purchase at least twice in the last month. The sampling method used non-probability notably purposive sampling. The data was collected through questionnaires. The samples used in this study was 100 respondents. The data collected were processed using analytical techniques a multiple regression analysis and Sobel Test. The result showed that two of independent variables (brand awareness and environmental concern) have a positive impact on perceived value;variable brand awareness on repurchase intention also has a positive impact;but, environmental concern has not effect on repurchase intention. Meanwhile perceived value variabel as a intervening variable has a positive impact on repurchase intention.

Item Type:Thesis (Undergraduate)
Additional Information:Brand awareness, environmental concern, perceived value, repurchase intention.
Uncontrolled Keywords:Brand awareness, environmental concern, perceived value, repurchase intention.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:49543
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:27 Jul 2016 11:08
Last Modified:27 Jul 2016 11:08

Repository Staff Only: item control page