ANALISIS PENGARUH PERSEPSI MANFAAT, KEMUDAHAN DAN KEPERCAYAAN E-BANKING TERHADAP REPUTASI SISTEM DALAM MENINGKATKAN MINAT BERTRANSAKSI ON LINE ULANG (Studi pada Nasabah PT. Bank Central Asia Tbk KCU Semarang)

Abstract

The purpose of this research is to test the influences of e-banking usefulness perception, e-banking easily, and e-banking trust, on system reputation to increase online transaction intention. Using these variables, the usage of these variables are able to solve the arising problem within Bank BCA. The samples size of this research is 120 customers Bank BCA. Using the Structural Equation Modeling (SEM). The results show that e banking usefulness perception, e-banking trust, e-banking easily on system reputation to increase online transaction intention. The effect of e-banking useful perception on system reputation are insignificant, the effect of e-banking easily on system reputation are significant, the effect of e-banking trust on system reputation are insignificant, the effect of e-banking usefull perception on online transaction intention are insignificant, the effect of system reputation on online transaction intention are significant, the effect of e-banking easily on online transaction intention are significant, the effect of e-banking trust on online transaction intention are insignificant.