ANALISIS PENGARUH TEKNOLOGI INFORMASI DAN INOVASI TERHADAP KEUNGGULAN BERSAING UNTUK MENINGKATKAN KINERJA ORGANISASI (Studi Pada UKM makanan di kota Semarang)

Abstract

Small and Medium Enterprises (SMEs) are small-scale economic activities which were built based on owners’ initiatives to sell a variety of products. Based on the data from Central Agency Statistics, statistics showed a decline of numbers in food industry SMEs and the annual production had been decreasing during the year 2013-2015. Therefore, this study was conducted to determine how to improve the organizational performance of the SMEs in food industry, especially in Semarang city. This research was conducted by analyzing the factors that affect organizational performance using variables such as information technology, innovation and competitive advantage variable as an intervening variable. This research developed a theoretical model by proposing five hypotheses to be tested using Structural Equation Model (SEM) as the analytical tool. Respondents of this study are SMEs of food industry in Semarang which amounted to 119 respondents. The results of data processing by using SEM for the theoretical models have met the Godness of Fit as follows: Value Chi Square = 45.151; df = 48; p = 5%; Probability = 0.340; GFI = 0.869; AGFI = 0.907; TLI = 1.006; CFI = 1.000; RMSEA = 0.000. The results show that the model is feasible to use. The results of this study indicate that the performance of the organization improves along with excellent information technology and competitive advantage, but the results of this study show that innovation does not positively affect organizational performance improvement.