PENGARUHSUPPLY CHAIN MANAGEMENT DANSTRATEGI BERSAING TERHADAP KINERJA (Studi Kasus pada PT. Bina Masyarakat Wirausaha)

Abstract

This research was purposed to find out whether there is a significant effect of the supply chain management variable and competitive strategy variabletoward corporate performance.Supply chain management variable was measured from three indicators, namely :1) strategic supplier partnership, 2) customer relationship, and 3) information sharing. Competitive strategy variablewas measured from three indicators, namely : 1) delivery dependability, 2) product innovation, and 3) time to market.While corporate performance variable was measured from three indicators, namely :1) fulfillment, 2) inventory performance, and 3) responsiveness. The data collection was performed with distributed questionnaires.The unit of research analysis was anagribusiness and contractor company in Surakarta. The sample respondents were 51 peoples, that is suppliers and costumers fromPT. BINA MASYARAKAT WIRAUSAHA (PT. BMW).The analytical method that usedto tested hypothesiswas Multiple Linear Regression with SPSS version 22.0. This results of research showed that supply chain management variablenothave a significant effecttoward corporate performance. While competitive strategy variable have asignificant effecttoward corporate performance.