ANALISIS PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP BEHAVIOURAL INTENTION PADA KONSUMEN ANTIMO DI KOTA SEMARANG

RAGATANTYA, Vega Cyndra and SOESANTO , Harry (2016) ANALISIS PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP BEHAVIOURAL INTENTION PADA KONSUMEN ANTIMO DI KOTA SEMARANG. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study examined the effect of product quality and brand image of behavioral intention. This research was conducted on consumers who consume products Antimo in Semarang. The population in this study are the people who use Antimo in Semarang. samples in this study were 96 respondents. Which in this study used a sampling technique by purposive sampling or sampling based on certain criteria , namely Semarang people who have been taking medicine Antimo more than 2 times , domiciled in the city of Semarang and is in the Region Bus Pool and Terminal in Semarang. Based on hypothesis testing has proven that there is a positive influence between the brand image of the behavioral intention. there are positive influence between the quality of product to behavioral intention.

Item Type:Thesis (Undergraduate)
Additional Information:Brand Image , Quality Products, Behavioral Intention
Uncontrolled Keywords:Brand Image , Quality Products, Behavioral Intention
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:48996
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:26 May 2016 10:38
Last Modified:26 May 2016 10:38

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