ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi pada Toko Online “Shopastelle” Semarang)

ARSYANTI, Nuri Mahdi and SRI, Rahayu Tri Astuti (2016) ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi pada Toko Online “Shopastelle” Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study was conducted at online store called Shopastelle, which is located in Semarang. The purpose of this study is to analyze the effect of product quality, quality of service, price and customer satisfaction as well as the impact on repurchase intention. The population used in this study are customers who've bought the Shopastelle product. By testing the 100 respondents, this study uses five variables, 22 indicators and four hypotheses. Methods of data analysis used in this study the methods of quantitative analysis using multiple linear regression analysis. The results showed that the product quality has a positive influence on customer satisfaction; quality of service has a positive influence on customer satisfaction; product diversity has a positive influence on customer satisfaction; and customer satisfaction has a positive influence on repurchase intention.

Item Type:Thesis (Undergraduate)
Additional Information:Product Quality, Quality of Service, Product Variety, Customer Satisfaction, Repurchase Intention
Uncontrolled Keywords:Product Quality, Quality of Service, Product Variety, Customer Satisfaction, Repurchase Intention
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:48995
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:26 May 2016 08:51
Last Modified:26 May 2016 08:51

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