Turnomo, Rahardjo (2012) Understanding Labor's Existence (Intercultural Communication Perspective). In: Rethinking Multiculturalism : Media in Multicultural Society.
in every election, whether regional or national, running for parliamentary positions or executive offices, labors, farmers and fisherman are the target groups of both political parties and the candidates to gain votes. They where treated as political commodity for political positions. With reasoning to improve and increase labor's social-economic welfare, political parties and the candidates through political messages that designed systematically create the situation that labors are empowered group. This research was aimed to describe the experience of politicians and labors, who have different class position, to understand both groups point of view of labors existence. It is based on intercultural perspective with an emphasize on Stnadpoint Theory. This Theory explains that individuals are active consumers of reality themselves and that their experiences are the most significant information sources. The research found that different class position generates different perspective in understanding labors existence. Politician produces symbolic engineering through political messages. In contrast. labor ignored those political messages and they believed that political messages are political propaganda that were one-way and monologue in nature.
|Item Type:||Conference or Workshop Item (Paper)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
J Political Science > JA Political science (General)
|Divisions:||Faculty of Social and Political Sciences > Department of Communication|
|Deposited By:||Jurusan Ilmu Komunikasi Fisip Undip|
|Deposited On:||24 May 2016 10:39|
|Last Modified:||24 May 2016 10:39|
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