ANALISIS RANTAI NILAI DALAM MENINGKATKAN DAYA SAING PADA AGROINDUSTRI SUSU SAPI PERAH DI KECAMATAN GETASAN KABUPATEN SEMARANG

Abstract

Getasan district is the one of development dairy areas in Semarang Regency and also have the most population of dairy. Dairy farm is the one of cultivation farm that now is many developed to meet the needs of nutrition. The fresh commodities product of farm or processed which have competitiveness is the one of delevelopment advice and have to realized because it will give the big impact. Production increase and diversification product give a chance for development of agribusiness and agroindustry will give a chance employment for farmer or labor. This research aims is to analyze the value chain of agroindustry dairy milk in Getasan District, and formulate strategies to increasing competitiveness agroindustry dairy milk. This research using the Value Chain Analysis Method and in-depth interviews with key-person competent to development of dairy cultivation. The result of the based of calculation of Value Chain Analysis of Agroindustry Dairy Milk in Getasan District there are a gap in profits and marketing margin between farmers, cooperatives, business peoples of dairy milk, distributors, and traders retailer. Milk soap distributors is the luckiest actor in this Value Chain of Agroindustry Dairy Milk. Milk soap distributors not only have the highest profit but also have the highest marketing margin among the other actors. Distributors only purchase product who have already had the value added from business people of milk soap and resells milk soap with the price higher than before, without doing the production process from input to output. According on the in-depth interviews results with key-person, formulating strategies to increasing competitiveness agroindustry dairy milk covering on the aspect of managerial and operational of the whole value chain agroindustry, from the farm area until the supporter sectors.