ANALISIS MODEL LOYALITAS NASABAH TABUNGAN SIMPEDA BANK JATENG SEMARANG (Studi Kasus pada Nasabah PT. Bank Jateng Cabang Salatiga)

Lyna , Metha Octo and Mangunwihardjo, Suyudi and YOESTINI, Yoestini (2014) ANALISIS MODEL LOYALITAS NASABAH TABUNGAN SIMPEDA BANK JATENG SEMARANG (Studi Kasus pada Nasabah PT. Bank Jateng Cabang Salatiga). Masters thesis, Diponegoro University.

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Abstract

The objective of the research was tested the effect of economic content, social content, relationship commitment, and loyalityas of commercial bank government in Salatiga. The sample size was 100 respondents. A purposive sampling with disproportional allocation was used to determine the sample of each bank (Bank Jateng) branch office salatiga. The technical analysis applied to test the research hypothesis was SEM with the support of Amos S Program. The result of the research prevailed thet there were positive and significant relationship among economic content and relationship commitment, social content and relationship commitment, relationship commitment and loyality.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:48539
Deposited By:Mr Endhar Priyo Utomo
Deposited On:12 Apr 2016 17:41
Last Modified:12 Apr 2016 17:41

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