RASA PERCAYA ATAS KONSEP SYARIAH PADA NASABAH BANK BNI SYARIAH CABANG PEKALONGAN Studi pada BNI Syariah Cabang Pekalongan

Abstract

The purpose of this research is to test the influences of perceived of image and perceived of usefullness on trust to increase reference intention. Using these variables, the usage of these variables are able to solve the arising problem within BNI Shariah Pekalongan branches. The samples size of this research is 100 customers BNI Shariah Pekalongan branches. Using the Statistical Package Social Science (SPSS). The results show that the perceived of image and perceived of usefullness on trust to increase reference intention. The effect of perceived of image on trust are significant; the effect of perceived of usefullness on trust are significant; the effect of perceived of image on reference intention are significant; the effect of perceived of usefullness on reference intention are significant; and the effect of trust on reference intention are significant.