ANALISIS PENGARUH PERSPEKTIF ORIENTASI KEWIRAUSAHAAN, ADAPTABILITAS LINGKUNGAN USAHA, DAN ORIENTASI STRATEGI TERHADAP KINERJA BISNIS DENGAN MEDIASI KEUNGGULAN BERSAING (Studi pada UMKM yang beroperasi di Mall-Mall Kota Semarang)

Nugroho, R. Fajar and Miyasto , Miyasto and Sugiarto PH, J. (2015) ANALISIS PENGARUH PERSPEKTIF ORIENTASI KEWIRAUSAHAAN, ADAPTABILITAS LINGKUNGAN USAHA, DAN ORIENTASI STRATEGI TERHADAP KINERJA BISNIS DENGAN MEDIASI KEUNGGULAN BERSAING (Studi pada UMKM yang beroperasi di Mall-Mall Kota Semarang). Masters thesis, Diponegoro University.

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Abstract

The purpose of this research is to test the influences of perspective of entrepreneural orientation; environmental adaptability; and strategic orientation on competitive advantage to increase bussiness performance. Using these variables, the usage of these variables are able to solve the arising problem within UMKM operated on Mall Semarang. The samples size of this research is 245 manager UMKM operated on Mall Semarang. Using the Structural Equation Modeling (SEM). The results show that the perspective of entrepreneural orientation; environmental adaptability; and strategic orientation on competitive advantage to increase bussiness performance. Environmental adaptability as dominant variable to increase business performance mediating competitive advantage, second strategic orientation and third perspective of entrepreneural orientation. The implications are suggested to SMEs, so that SMEs should be able to create competitive advantage through market management and production management was superior to the others; in the context of a marketing strategy, SMEs must be able to distribute products quickly at competitive rates. In the context of entrepreneurial orientation perspective, SMEs should emphasize patterns of innovation / creativity and have the courage to take risk.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:48358
Deposited By:Mr Endhar Priyo Utomo
Deposited On:29 Mar 2016 16:42
Last Modified:29 Mar 2016 16:42

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