ANTESEDEN PENJUALAN ADAPTIF UNTUK MENINGKATKAN KINERJA TENAGA PENJUALAN

Abstract

The purpose of this research is to test the influences of quality of sales training and sales experience on working smart to increase salesman performance mediating sales adaptive. Using these variables, the usage of these variables are able to solve the arising problem within PT. Bank Mandiri MBC Magelang. The samples size of this research is 108 saleman PT. Bank Mandiri MBC Magelang. Using the Structural Equation Modeling (SEM). The results show that the quality of sales training and sales experience on working smart to increase salesman performance mediating sales adaptive. The effect quality of sales training on working smart are significant; The effect sales experience on working smart are significant; The effect quality of sales training on salesman performance are significant; the effect sales experience on salesman performance are significant; and the effect adaptive sales on salesman performance are significant.