STUDI TENTANG MENINGKATKAN KINERJA TENAGA PENJUAL MELALUI KOMPETENSI TENAGA PENJUAL DAN ORIENTASI BEKERJA CERDAS Studi pada Kredit Usaha Mikro PT. Bank Mandiri Yogyakarta

Abstract

The purpose of this research is to test the influences of quality of marketing support and quality of sales training on salesman competence and working smart orientation to increase salesman performance. Using these variables, the usage of these variables are able to solve the arising problem within PT. Bank Mandiri Yogyakarta. The samples size of this research is 128 saleman PT. Bank Mandiri Yogyakarta. Using the Structural Equation Modeling (SEM). The results show that the quality of marketing support and quality of sales training on salesman competence and working smart orientation to increase salesman performance. The effect quality of marketing support on salesman competence are significant; The effect quality of sales training on salesman competence are significant; The effect salesman competence on working smart orientation are significant; the effect salesman competence on salesman performance are significant, and The effect working smart orientation on salesman performance are significant.