ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT WORDS OF MOUTH YANG POSITIF PADA COMMERCIAL BANKING CENTER JAWA TENGAH PT. BANK MANDIRI (PERSERO) TBK

JELITA, Ronarata Novarina and WIDIYANTO, Ibnu and RAHARDJO, Susilo Toto (2013) ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT WORDS OF MOUTH YANG POSITIF PADA COMMERCIAL BANKING CENTER JAWA TENGAH PT. BANK MANDIRI (PERSERO) TBK. Masters thesis, Diponegoro University.

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Abstract

This research is done based on phenomena that occured because of research result differences (research gap) about customer satisfaction and positive words of mouth in marketing. Besides, there are also research problem about customers satisfaction that decrease in banking industry, impacting number of customers decrease too, so that company in banking industry must improving their service quality to increase customers satisfaction. The impact from good customers satisfaction will give a positive effects in a way to increase positive words of mouth recording with the aim to increase number of customers. Some condition and factor above were importance to be checked empirically and analyzed. Therefore the practitioner / managerial in banking industry can obtain facts to support them in making decision and good strategy for their company. This research is done by taking research object at one of business unit in PT. Bank Mandiri (Persero) Tbk, Commercial Banking Center Jawa Tengah, amounting to 164 customers within. With the number of 164 customers, very possibles to do a sensus to all of the customers, so that all of the customers become a respondense. Analysis technique that used to interpret and analyze data ini this research is technique of Structural Equation Model (SEM) of software package AMOS. Result examination proven hypothesis that factors core service quality and peripheral service quality become positive effect of customers satisfaction, and futhermorre customers satisfaction become positive effect of positive words of mouth. It is mean high significance of each other variables. As for model which is raised in this research can be accepted posed at by index according to where value of GFI 0,933 , value of chi-square 58,951 , probability value 0,053 , value of TLI 0,983 and value of CFI 0,986 , all have up to standard, although of AGFI 0,897 accepted by marginal.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:48123
Deposited By:Mr Endhar Priyo Utomo
Deposited On:22 Mar 2016 21:11
Last Modified:22 Mar 2016 21:11

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