ANALISIS PENGARUH ORIENTASI KEWIRAUSAHAAN DAN MOTIVASI WIRAUSAHA TERHADAP KINERJA BISNIS (Studi pada UMKM Tempe Anggota Primkopti Semarang)

PRASETYO, Chresnawan Teddy (2013) ANALISIS PENGARUH ORIENTASI KEWIRAUSAHAAN DAN MOTIVASI WIRAUSAHA TERHADAP KINERJA BISNIS (Studi pada UMKM Tempe Anggota Primkopti Semarang). Masters thesis, Diponegoro University.

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Abstract

In a context of enhancing the competitive advantage, acquiring knowledge is an important factor. This point is the weakest of the MUKM powerlessness. The problem that Group of Small Business and Enterpreneurs often face basically is on the decision making to enhance the firms’performance. Therefore, it is necessary to examine “How to enhance the Group of Small Business and Enterpreneurs’s performance, by focusing on the affecting factors.” Hence, a model that consists of three variables is developed. Those thress variables are entrepreneurship orientation, entrepreneurship motivation, firms’ business. Data of observed variables is collected through questionnaire. The questionnaire is specially developed to have structured questions about the variables. 90 respondents of owners or people who run MUKM tempe in Primkopti Semarang were asked to answer the questionnaires. Then, data collection is analyzed by Multiple Regression. The test result shows that the enterpreneurs’s orientation has a positive and significant effect on firms’ business and enterpreneurs’s motivation has a positive and significant effect on firms’ business

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:47993
Deposited By:Mr Endhar Priyo Utomo
Deposited On:16 Mar 2016 20:45
Last Modified:16 Mar 2016 20:45

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