ANALISIS PENGARUH KUALITAS HUBUNGAN BISNIS DENGAN OUTLET DAN KEMAMPUAN TENAGA JUAL TERHADAP KINERJA OUTLET Studi empiris pada Pemasaran Rokok Djarum Super di Wilayah Semarang

WIJAYA, Sandy and Sutopo, Sutopo and Astuti, Sri Rahayu Tri (2012) ANALISIS PENGARUH KUALITAS HUBUNGAN BISNIS DENGAN OUTLET DAN KEMAMPUAN TENAGA JUAL TERHADAP KINERJA OUTLET Studi empiris pada Pemasaran Rokok Djarum Super di Wilayah Semarang. Masters thesis, Diponegoro University.

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Abstract

The aim of this research is to investigate the influence of outlet relationship quality, and salesman ability, toward outlet performance. The usage of these variables are able to solve the arising problem within outlets of PT. Djarum. Population used in this research were 100 outlet managers of PT. Djarum. The analysis technique using Statistical Package Social Science (SPSS) software to analyze the data. The analysis results shows that influence of outlet relationship quality, and salesman ability, have influence in outlet performance. The effect of out;et relationship quality on outlet performance are positive significant; and The effect salesman ability on outlet performance are positive significant

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:47792
Deposited By:Mr Endhar Priyo Utomo
Deposited On:04 Mar 2016 10:01
Last Modified:04 Mar 2016 10:01

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