ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MC DONALD’S DI KOTA SEMARANG

FITRIYANA, Fitriyana and Susilowati, Indah and YOESTINI, Yoestini (2012) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MC DONALD’S DI KOTA SEMARANG. Masters thesis, Diponegoro University.

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Abstract

The objectives of the study is to analyze the factor influence towards the loyalty of customers of Mc Donald in the study area. This research was conducted in all Mc Donald outlets ini Semarang municipality. The method of purposive sampling was employed to with drawn of. The data were analyze using Moderated Structural Equation Model (MSEM) with software Amos 16.0. The sample (110 respondents). The results shown that the quality of product and also a service quality have positive impact to the customers satisfaction. Further, the satisfaction is positively affected to customers loyalty. The Mc Donald outlets in the Semarang suggests that should consider for improving the customers loyalty. Keywords: Quality, Service, Customers, Satisfaction, Improvement, Loyalty.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:47706
Deposited By:Mr Endhar Priyo Utomo
Deposited On:23 Feb 2016 17:30
Last Modified:23 Feb 2016 17:30

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