JUDGEMENT SEBAGAI SISTEM APPRAISAL DALAM IKLAN KECANTIKAN VISUAL MEDIA CETAK

riris tiani, S.S., M.Hum. (2014) JUDGEMENT SEBAGAI SISTEM APPRAISAL DALAM IKLAN KECANTIKAN VISUAL MEDIA CETAK. In: Prosiding Seminar Nasional 2014 Pembangunan Karakter Melalui Budaya., Yogyakarta.

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Abstract

This papper investigated the appraisal system used in the verbal message advertisements visual beauty of each print media. Verbal message visual beauty of each print media were analyzed using appraisal theory which found on domain: attitude, to answer three research problems, Judgement as the appraisal which dominate the verbal message advertisement visual beauty of the print media? This study is qualitative and interpretative in which the data analyzed using analysys of appraisal framework to identify categoriez of calusses the establish verbal message advertisement visual beauty of print media. The result showed thet category of clauses that building message advertisement visual beauty of print media dominated by appraisal tool that dominates moral judgement. Key Word: Appraisal, judgmenent, moral judgement, personal judgement, praise, admire, and criticize.

Item Type:Conference or Workshop Item (Paper)
Subjects:P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions:Faculty of Humanities > Department of Indonesian
ID Code:47293
Deposited By:Sastra Indonesia
Deposited On:05 Jan 2016 13:10
Last Modified:05 Jan 2016 13:10

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