ANALISIS PENGARUH KENYAMANAN DAN KEAMANAN TERHADAP KEPERCAYAAN DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Zysku Xena)

HAYUNINGTYAS, Widiastuti Hapsari and WIDIYANTO, Ibnu (2015) ANALISIS PENGARUH KENYAMANAN DAN KEAMANAN TERHADAP KEPERCAYAAN DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Zysku Xena). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study aim is to analyze the influence of convenience and website security, on Zysku Xena’s customer purchase decision using trust as an intervening variable. In this study there are 4 variables, 12 indicators, and 5 hypothesis. Sample used on this study are 181 respondents. The survey result then being proceed and analyze using multiple regression analysis using SPSS program. ` The result indicates that convenience and website security have positive influence towards trust, convenience, website security, and trust have positive effect towards customer purchase decision. In the first regression result, convenience gives the greatest influence on trust. In the second regression result, convenience also gives the greatest influence on customer purchase decision. Sobel test result indicates that trust becomes mediating variable between convenience to customer purchase decision, and website security to purchase decision.

Item Type:Thesis (Undergraduate)
Additional Information:convenience, website security, trust, customer purchase decision
Uncontrolled Keywords:convenience, website security, trust, customer purchase decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:47130
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:14 Dec 2015 09:39
Last Modified:14 Dec 2015 09:39

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