Effect of Fear in an Anti-Drugs Message on Attitude of Injection Drug User and Non User Group

Djoko, Setyabudi (2014) Effect of Fear in an Anti-Drugs Message on Attitude of Injection Drug User and Non User Group. In: Beyond Asia : Communicating Asian Culture to the World, 24-26 Juni 2014, Bandung.

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Abstract

The aim if this study is discovering effect of anti drugs abuse message with fear appeal an attitude of groups of injecting drugs user (IDU) and non user. A film with fear appeal was produced as treatment tool exposed those groups of partisipant, since it employed experimental design. The meanings of these themes are explored in the light of current Extended Parallel Process Model (EPPM). The data showed that the persuasion message had not effect on IDU but on the other hand it influaenced non user group to be more positive on the persuassion message

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:Faculty of Social and Political Sciences > Department of Communication
ID Code:46870
Deposited By:Jurusan Ilmu Komunikasi Fisip Undip
Deposited On:19 Nov 2015 11:47
Last Modified:19 Nov 2015 11:47

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