ANTESEDEN CUSTOMER VALUE DAN MINAT BELI ULANG (STUDI KASUS PADA TOKO BATIK LASEM SUMBER LANGGENG)

HIDAYATI, Novia and WIDIYANTO, Ibnu (2015) ANTESEDEN CUSTOMER VALUE DAN MINAT BELI ULANG (STUDI KASUS PADA TOKO BATIK LASEM SUMBER LANGGENG). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research is based on to the higher community awareness of local resources. Batik lasem is one of local in Rembang area. The purpose of this study is to analyze the effect of image of origin product (X1), perception price (X2), and the attractiveness of the product (X3) on customer value (Y1) and the implications for repeated purchase of “Batik Lasem Sumber Langgeng”. This research use 5 variables, 16 indicators, and 4 hypothesis and by testing using 385 respondents. Analysis techniques the data used was structural equation model ( SEM ) of the amos 20.0. The data is the primary and uses a questionnaire with open and closed questions. The result of this research prove 4 hypothesis advanced by accepted and significant. The research show image of origin product, perception price and the attractiveness of the product significant positively affect to customer value and customer value significant positively affect to repeated purchase. In addition to that sobel test of the research indicated that the variable intervening also proved

Item Type:Thesis (Undergraduate)
Additional Information:Customer Value, Repeated Intention, SEM
Uncontrolled Keywords:Customer Value, Repeated Intention, SEM
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:46722
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:05 Nov 2015 08:53
Last Modified:05 Nov 2015 08:53

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