ANALISIS PENGARUH KEBERADAAN MINIMARKET MODERN TERHADAP KELANGSUNGAN USAHA TOKO KELONTONG DI SEKITARNYA (STUDI KASUS KAWASAN SEMARANG BARAT , BANYUMANIK, PEDURUNGAN KOTA SEMARANG)

Abstract

The purpose of this research is (1) To analyzed levels of profit before and after the traditional shop in surrounding minimarts. (2) To analyzed levels of earnings before and after the traditional shop in surrounding minimarts. (3) Analyze the changes the number of buyers who come to traditional shop before and after of modern minimarkets appears around it. (4) To analyze the changes opening hours a traditional shop before and after of modern minimarkets appears around it. This research using primary data through the spread of a questionnaire to 30 respondents in three districts namely banyumanik, pedurungan, and semarang barat. To achieve research objectives , in this research using the validity analysis , and reability analysis for measuring accuracy questionnaires that were spread, and Paired sample t-test analysis to find out if there is a different due to the impact the existence of the modern minimarket. The Validity and Reliability test result is show that questionnaires that were spread to 15 sample respondents valid and it 's reliable. On the outcome of the Paired Sample t-test from 90 respondents based on three sub-districts it appears that the significance score shows <0.05 this means that there is a significant impact to the traditional shop, There are the change in the level of earnings, profit , the number of buyers ,and shop opening hours impact of appears modern minimart in arround traditional shop. This change is in the form of the decreasing level of earnings, profit and the number of buyers, and the owner traditional shop change the store open hours to get the maximum income from impact modern minimart appears in arround traditional shop.