ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Kasus Pada Waroeng Bamboe di Tembalang)

PRASETYO, Tri Adhy and DJASTUTI, Indi (2015) ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Kasus Pada Waroeng Bamboe di Tembalang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

A venture business especially in the field of culinary must issue the products should adapt to the needs and desires of consumers . So the products can compete in the market ,making consumers have many choices of products before making a decision to buy a product that is offered . If consumers have a choice between making a purchase and do not make a purchase or option to use the time , the consumer is in a position to take a decision . Consumer decision may be influenced by several variables , this study analyzed the quality of products , quality of service , price , and location . The population in this study is that consumers who buy a product that is offered at Waroeng Bamboo Tembalang , Semarang . The sample in this study was 100 consumers. The sampling technique in this study was done by using Non Probability Sampling with incidental sampling technique , the sampling technique by coincidence , that anyone who happened to meet with researchers and considered fit to be the source of the data will be sampled this study . Methods of data collection using kuesioner.Teknik analysis used is quantitative data analysis methods. Analyss results using multiple regression showed that : Product quality proven influence on purchasing decisions . Quality of Service proven influence on purchasing decisions . Price shown to influence the purchasing decision , and location proved to influence the purchase decision .

Item Type:Thesis (Undergraduate)
Additional Information:product quality , service quality , price , location , purchasing decisions
Uncontrolled Keywords:product quality , service quality , price , location , purchasing decisions
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:46503
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:30 Sep 2015 13:52
Last Modified:30 Sep 2015 13:52

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