ANALISIS PENGARUH KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN, DAN SIKAP TERHADAP MEREK SERTA DAMPAKNYA TERHADAP MINAT WORD OF MOUTH PADA MINUMAN PENAMBAH TENAGA SERBUK HEMAVITON JRENG (Studi Kasus PadaMasyarakat di Kecamatan Tembalang)

KUSUMO, Dimas Adhi and MUDIANTONO, Mudiantono (2015) ANALISIS PENGARUH KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN, DAN SIKAP TERHADAP MEREK SERTA DAMPAKNYA TERHADAP MINAT WORD OF MOUTH PADA MINUMAN PENAMBAH TENAGA SERBUK HEMAVITON JRENG (Studi Kasus PadaMasyarakat di Kecamatan Tembalang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

[img]
Preview
PDF - Published Version
1457Kb

Abstract

The purpose of this research is to analyze the effect of product quality, customer value,and brand attitude to word of mouth intention by using a variable customer satisfaction as intervening on consumer Hemaviton Jreng in Tembalang sub-district. The population in this study is consumers Hemaviton Jreng who live in Tembalang sub- district. The sample in this study are 150 respondents by using purposive sampling method. Analyzer whom used in this research is SEM (Structural Equation Modeling) via AMOS 20.0 The results showed that product quality and brand attitude has positive and significant effect on customer satisfaction, variable product quality, customervalue, brand atiitude and customer satisfaction has positive and significant effect on word of mouth intention, and customer value has no effect on customer satisfaction

Item Type:Thesis (Undergraduate)
Additional Information: Product quality, Customer Value, Brand attitude ,Customer Satisfaction, and Word of mouth intention
Uncontrolled Keywords: Product quality, Customer Value, Brand attitude ,Customer Satisfaction, and Word of mouth intention
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:46461
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:21 Sep 2015 14:04
Last Modified:21 Sep 2015 14:04

Repository Staff Only: item control page