ANALISA HUBUNGAN ANTARA KUALITAS PELAYANAN ANGKUTAN PENUMPANG BUS DAMRI DAN KEMAUAN MEMBAYAR PENUMPANGNYA ( Studi Kasus Bus DAMRI pada Rute Pasar Johar – Perumnas Banyumanik di Kota Semarang )

Abstract

ABSTRACT It was well known that the serice level of DAMRI, the bus city operator in many cities in Indonesia, is mostly low. This observation is aimed to know the service level quantitively provided by DAMRI bus in Semarang ( in this case at Pasar Johar to Perumnas Banyumanik route ). The parametesr abserved are the mean number of passengers ( load factor ), speed, headway and the willingness to pay. It is also aimed to analyze the service provided for passenger in order to improve the services. The related data was obtained from primary and secondarily dat. The primary wass collected by field survey during 3 days, at Sunday, Thrusday, and Monday from 05.30 a.m. till 18.30 p.m., while the secondary data was obtained Perum DAMRI of Semarang Cit.. The study concluded that (1) The mean number of passengers vary from 82,07% to 88,69% ( peak periode ) and 78% to 87,71% ( off-peak periode ); (2)The mean of travel time is 66,55 minutes ( peak periode ) and 67,82 minutes ( off-peak period ). This travel time is longer than the travel time of private transport, that is 54,5 minutes ( peak period ) and 39,75 minutes ( off-peak period ; (3)The travel speed is about 12,55 km/h to 13,66 km/h ( peak period ) and 11,53 km/h to 13,71 km/h ( off-peak period ). This travel speed is lower than private transport that is 16,03 km/h ( peak period ) and 22,43 km/h ( off-peak period ); (4) The mean headway in Pasar Johar station are 11,56 minutes ( peak periode ) and 10,88 minutes ( off-peak periode ). At Perumnas Banyumanik Station those are 11,41 minutes ( peak period ) and 10,86 minutes ( off-peak period ). The headway mean from of both the stations is longer than that decided by Perum DAMRI Semarang city, that was 8 minutes ( for peak or off-peak period; and (5) The willngness to pay of DAMRI’s bus passengers for Pasar Johar – Perumnas Banyumanik route is Rp. 800,00 ( peak period = 83,60% ) and off-peak period = 84,21% ) Based on the regression analysis it is found that there is no significant relation between the variables service and the willingness to pay. It is, therefoer, suggested that the increasing service level could be carried out by increasing discipline of DAMRI crew particularly that related to the time schedule of the buses operation