Analisis Variabel – Variabel Yang Mempengaruhi Keputusan Pembelian Konsumen Kopi Luwak Di Kota Semarang

NOVEL, Belgis and SRI, Rahayu Tri Astuti (2015) Analisis Variabel – Variabel Yang Mempengaruhi Keputusan Pembelian Konsumen Kopi Luwak Di Kota Semarang. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

The purpose of this research are to check the effect of the product quality, price competitiveness, and distribution effect on consumer's decision to buy Kopi Luwak in Semarang. The deflation of Kopi Luwak's selling rate in Semarang is taken as the background of this research. This research is using the questionaire methode to collect the data from 100 sample respondent, the sampling technic used is convenience sampling and data analysis used in this research is multiple linear regression method. The result of this research shows that all the independent variables which are product quality, price competitiveness, and distribution, have a positive relation and significant to the dependant variable in which is consumer's decision to buy the product. On the independent variable, distribution variable took the major influence to the dependant variable to consumer's decision to buy the product, this is shown on the coefficient point at 0,520. The result is because of respondents are always find it easy to get Kopi Luwak's product and the product is always available in the market.

Item Type:Thesis (Undergraduate)
Additional Information:Product Quality, Price Competitiveness, Distribution, and Consumer's Buying Decision.
Uncontrolled Keywords:Product Quality, Price Competitiveness, Distribution, and Consumer's Buying Decision.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:45422
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:14 Apr 2015 13:27
Last Modified:14 Apr 2015 13:27

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