ANALISIS MEDIA PROMOSI TERHADAP MINAT KUNJUNG DI KANTOR PERPUSTAKAAN ARSIP DAN DOKUMENTASI KABUPATEN SUKOHARJO

Abstract

Library is an institution that store and process information into a wealth of information at the same time quite expensive investment. So we need a library promotion media to introduce and disseminate to the public library that are interested and able to take advantage of the library. The formulation of the problem in this study is how the influence of the promotion media against the interest of the visitors go in the Office of Records and Documentation of Sukoharjo? and what influence the promotion of media types are most affect the interests of visitors in the Office of Archives and Documentation Library of Sukoharjo? This aims of study is to determine the influence of the media campaign that has been done in the library visits and to determine the type of media campaign that could affect the interests of visitors. The method used in this research is descriptive qualitative research and the analysis using elements of library promotion. They are attention, interest, desire, action and satisfy. The Subjects in this study is visitors Office of Library Archives and Documentation of Sukoharjo. While the object of this research is wide media campaign that used by the Office of Records and Documentation of Sukoharjo. The informants in this study is about 10 people, consisting of 8 visitors and 2 librarians. The Researchers chose criteria informants who visited the library, the visitors who already know the promotion media , the visitors who attended the activities organized , the librarian in charge in the field of promotion and the visitors who are willing to become informants . The results obtained from this study indicate that the promotion of library visits affect the interest of users in the Office of the Library and Documentation of Sukoharjo . In addition, the results of this study indicate that the promotion of the library in the form of organization of action and greet day activities according to the visitors into promotional activities that may affect the interests transform a visit to the library