ANALISIS PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Warung Makan Geole Semarang)

SANTOSO, Tri Adhi and KHASANAH , Imroatul (2014) ANALISIS PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Warung Makan Geole Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

[img]
Preview
PDF - Published Version
316Kb

Abstract

This research is motivatedsalesdecreaseGeolePublic Eatingin the period2011-2013. The decline insalescan be formulatedthathowconsumers makepurchasing decisionsin thePublic Eatingfoodin the middleGeolephenomenonincreasingly fierce competition. This study aimedtoexamine the effect ofpriceperception, location, andqualityproductsto the purchasing decisioninPublic EatingGeoleSemarang. This studyusingaccidental sampling methodtosamplefromthe populationnumbered100 peopleDelicatessensconsumersGeoleSemarang. The analytical methodusedismultiple linear regression. The results ofthe studyfound thatthe followingregressionequation: Y = 0.262 X1 + 0.377 X2 + 0.289 X3 . Based onstatisticaldata analysis, the indicatorsin this study arevalid and reliable. In theclassicalassumption test, regressionmodelsmultikolonieritasfree, does not occurheteroscedasticity, andnormal distribution. The greatestvariableis the variablelocationof0.377, whilethe smallestvariableis price of0,262. The results ofthe studyfound thatall ofthe independentvariablesanda significantpositiveeffectonthe dependent variable

Item Type:Thesis (Undergraduate)
Additional Information:Price, Location, ProductQuality, andPurchase Decision
Uncontrolled Keywords:Price, Location, ProductQuality, andPurchase Decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:44015
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:15 Oct 2014 14:11
Last Modified:15 Oct 2014 14:11

Repository Staff Only: item control page