ANALISIS PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI SEMARANG (STUDI DI KOTA SEMARANG)

MANURUNG, Nielsen Agustinus Ostenberg and KAMAL , Mustafa (2014) ANALISIS PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI SEMARANG (STUDI DI KOTA SEMARANG). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research is motivated increasing user capacity motorcycle and a decrease in sales of Honda motorcycles in the period 2011-2013.Penelitian can be formulated that how consumers make purchase decisions phenomenon Honda motorcycles amid increasingly fierce competition . This study aimed to examine the effect of product quality and after-sales services to the purchasing decision of Honda motorcycles in the city of Semarang. This study used a simple random sampling method with a sample of the 100 people of the population of buyers and users of Honda motorcycles in the city of Semarang Based on the results of a study reported the following regression equation : Y = 0,411 X1 + 0,336 X2 Based on statistical data analysis , the indicators in this study are valid and reliable . In the classical assumption test , regression models multikolonieritas free , does not occur heterocedastity , and normal distribution

Item Type:Thesis (Undergraduate)
Additional Information:product quality and after-sales service
Uncontrolled Keywords:product quality and after-sales service
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:43947
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:13 Oct 2014 14:50
Last Modified:13 Oct 2014 14:50

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