Analisis Pengaruh Harga, Promosi, Kualitas Pelayanan, dan Citra Merek Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Pengguna Jasa Penerbangan PT. Garuda Indonesia di Semarang)

GHUFRAN, Abdurrahman and MAGNADI , Rizal Hari (2014) Analisis Pengaruh Harga, Promosi, Kualitas Pelayanan, dan Citra Merek Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Pengguna Jasa Penerbangan PT. Garuda Indonesia di Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

[img]
Preview
PDF - Published Version
539Kb

Abstract

This research aims to determine whether the price, promotion, service quality, and brand image influence on consumers purchase decisions in using Garuda Indonesia flight services. This research also aims to analyze the most dominant factors impact to purchasing decisions on Garuda Indonesia flight services The population used in this research is the consumer who ever or often purchase who ever or often use Garuda Indonesia flight services who domiciled or the cirizens of Semarang City. Samples in this study were 100 respondents and technique used are purposive sampling technique. Data analysis using SPSS (Statistical Package for Social Science). Based on results of the research show that the price, promotion, service quality, and brand image have an influence on consumers purchase decisions in using Garuda Indonesia flight services

Item Type:Thesis (Undergraduate)
Additional Information:Price, Promotion, Service Quality, Brand Image, Purchasing Decisions, Garuda Indonesia
Uncontrolled Keywords:Price, Promotion, Service Quality, Brand Image, Purchasing Decisions, Garuda Indonesia
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:43924
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:09 Oct 2014 13:31
Last Modified:09 Oct 2014 13:31

Repository Staff Only: item control page