ANALISIS PENGARUH BRAND LIKING, SUBJECTIVE NORM, ATTITUDE TOWARDS BRAND TERHADAP KEPUTUSAN PEMBELIAN MAKANAN BERLABEL HALAL DI KOTA SEMARANG

PUTRA, Aditya Hutama and WIDIYANTO, Ibnu (2014) ANALISIS PENGARUH BRAND LIKING, SUBJECTIVE NORM, ATTITUDE TOWARDS BRAND TERHADAP KEPUTUSAN PEMBELIAN MAKANAN BERLABEL HALAL DI KOTA SEMARANG. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

Some are still many cases in which the discovery of non-kosher food. Halal aspect of a product is very important for Muslim and non-Muslim consumers. By seeing such a phenomenon, the purpose of this study was to analyze the effect of brand liking, Subjective norm and attitude towards the brand against halal food purchasing decisions. Total study sample of 120 respondents. Sampling technique using a convenience method of sampling or accidental sampling is sampling technique based on chance, is anyone who by chance / incidental met with researchers can be used as a sample, if it is deemed that the person who happened to be found suitable as a source of data. The results of this study concluded that there is a partially significant and positive effect between Brand Liking the Attitude Toward the Brand, partially contained significantly and positively influence between Subjective Norm Attitude Toward the Brand, partially contained significantly and positively influence between Brand Liking against Purchasing decisions, partial contained significantly and positively influence between Subjective Norm on Purchase decisions, and partially contained significantly and positively influence between Attitude toward the Brand Purchase decisions

Item Type:Thesis (Undergraduate)
Additional Information:brand liking, subjective norm, attitude towards brand, and purchase decisions
Uncontrolled Keywords:brand liking, subjective norm, attitude towards brand, and purchase decisions
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:43827
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:06 Oct 2014 14:42
Last Modified:06 Oct 2014 14:42

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