PENERAPAN METODE KORESPONDENSI BERSAMA UNTUK ANALISIS PERUBAHAN PERILAKU PENGGUNA SMARTPHONE

Abstract

Competition is extremely tight in the technology sector including smartphones , the manufacturers compete to satisfy the desire of consumers with a variety of innovations . This study aims is form joint correspondence plot to determine whether consumers switch from one type to the other types of smartphones , as well as knowing what respondents consider when buying a smartphone . By adding a time variable data on methods of joint correspondence, changes in consumer behavior can be determined within a certain time . Time variables used was from 2011 to 2013 and smartphones that will be compared is Blackberry , Android and iOS. From the resulting graph can be seen that many kinds of smartphones used in each time variable and variables that affect the time of purchase . After doing research , showed that smartphone users in 2011, mostly using a Blackberry to switch to Android in 2012 and 2013. Blackberry users at the time of puchase paid attention to the brand , color , design , and camera , but did not pay attention to prestige . Android users at the time of purchase paid attention to completeness of the application , RAM , data capacity , color , resale price and network coverage . While iOS is not widely used by respondents from 2011 to 2013 . iOS users itself at the time of purchase considered the prestige , but did not consider the brand , design and battery life. Keywords : Joint Correspondence Method, trend data, consumer’s behavior, smartphone