ANALISIS PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN DAYA SAING TERHADAP KINERJA PEMASARAN INDUSTRI KNALPOT (Studi Pada Home Industri Knalpot di Kabupaten Purbalingga)

AJI, Wahyu Purnomo and SUGIARTO, Y (2014) ANALISIS PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN DAYA SAING TERHADAP KINERJA PEMASARAN INDUSTRI KNALPOT (Studi Pada Home Industri Knalpot di Kabupaten Purbalingga). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research aims to determine the effect of market orientation and entrepreneurial orientation on the competitiveness and its impact on marketing performance exhaust industry in Purbalingga . The population in this research are all producers in Purbalingga . The sample in this study was 60 respondents who produces exhaust taken by accidental sampling . Data collection is done by using a questionnaire . The analysis used is multiple linear regression analysis , where X1 refers to the market orientation variable , X2 refer to the entrepreneurial orientation variables , Y1 refers to the competitiveness variables , and Y2 refers to marketing performance variables . Based on the results of the study concluded that market orientation and entrepreneurial orientation positive and significant impact on the competitiveness and performance of marketing . Market orientation and entrepreneurial orientation better , will enhance the competitiveness and performance of marketing . Competitiveness is positive and significant effect on the performance of marketing . Higher competitiveness owned producers exhaust will improve marketing performance

Item Type:Thesis (Undergraduate)
Additional Information:market orientation , entrepreneurial orientation , competitiveness , marketing performance
Uncontrolled Keywords:market orientation , entrepreneurial orientation , competitiveness , marketing performance
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:43654
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:05 Sep 2014 13:48
Last Modified:05 Sep 2014 13:48

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