STUDI TENTANG EXPERIENTIAL MARKETING ( pada skuter matik Yamaha Mio dealer Yamaha Agung Motor Kota Semarang )

DESTIARA, Libels and LATARUVA, Eisha (2014) STUDI TENTANG EXPERIENTIAL MARKETING ( pada skuter matik Yamaha Mio dealer Yamaha Agung Motor Kota Semarang ). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study aims to examine experiential marketing on purchasing decisions on automatic scooter Yamaha Mio dealer Yamaha Agung Motor Semarang City. This study uses six variables: experiential marketing, sense, feel, think, act, relate. This study used accidental sampling technique with 100 respondents. Respondents in this study were consumers dealer Yamaha Agung Motor Semarang City. Then the data were analyzed by using the validity and reliability test, the classic assumption test, linear analysis, and test the feasibility of the model. Based on the results of the regression analysis showed that the variable sense, feel, think, act, relate positive and significant impact on purchasing decisions. Of the five variables studied greatest influence than others feel is variable

Item Type:Thesis (Undergraduate)
Additional Information:Decision purchase, Sense, Feel, Think, Act and Relate
Uncontrolled Keywords:Decision purchase, Sense, Feel, Think, Act and Relate
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:43563
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:27 Aug 2014 08:28
Last Modified:27 Aug 2014 08:28

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