ANALISIS PENGARUH PROMOSI, KELENGKAPAN PRODUK, KUALITAS PELAYANAN, KENYAMANAN BERBELANJA TERHADAP KEPUTUSAN PEMBELIAN PADA WASERBA TENERA ASAHAN

Abstract

This research aims to test the effect of promotions, product completeness, quality of service, and the convenience of shopping on the purchasing decision on Waserba Tenera Grindstones. Drop in sales experienced by the Waserba Asahan Tenera background problem in this research. In this research using a method of collecting data with a questionnaire with the number of samples 125 respondents, the sample accidental use sampling techniques and methods of analysis of data used in this research is linear regression worship of idols. The result of this research shows that all the independent variable that is a promotion, completeness products, the quality of service, the convenience of shopping has links positive in line against the dependent variable for which is purchasing decisions. The testing of hypotheses using test t show that the four independent variable for which researched proved to be significantly affect the decision purchase. Then through the f can be known that in the fourth joint of a variable that affected decision purchase.Figures adjusted r square worth 0,570 show that the independent variable can explain 57 % decision the purchase of the remaining 43 % by other variables out of one variable are used in this research