ANALISIS POLA KLASTER, FORMASI KETERKAITAN DAN ORIENTASI PASAR (Sentra Industri Krupuk Mie Desa Harjosari Lor Kecamatan Adiwerna Kabupaten Tegal)

ISLAMI , Fitrah Sari and PURWANTI , Evi Yulia (2014) ANALISIS POLA KLASTER, FORMASI KETERKAITAN DAN ORIENTASI PASAR (Sentra Industri Krupuk Mie Desa Harjosari Lor Kecamatan Adiwerna Kabupaten Tegal). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

The manufacturing sector contributes the highest in the sub-sector GDP Tegal and the food industry has the highest percentage contribution to GDP . Industry crackers noodles Harjosari Lor Village Sub-District Adiwerna is one of the centers of the food industry is being developed as judged sufficient potential to be developed in order to increase local revenues . The goal is to know that the industrial centers of crackers noodles follow Markusen cluster pattern , knowing the industry linkages and factors affecting market orientation . This study uses primary data with 56 respondents owner crackers noodle industry Harjosari Lor village . Analysis on the use of cluster analysis pattern Markussen , linkage formation and logistic regression analysis . The results of the research on the industrial district crackers noodles Harjosari Lor village Adiwerna District of Tegal cluster refers to a pattern of Marshallian and Hub & spoke . Linkage formation indicates that relatively strong cooperation exists . Results of logistic regression analysis in this study there are five independent variables affect the results significantly and the market orientation of the variable labor , business training , company age , the largest buyer network , and a network of raw material suppliers as well as the two variables are insignificant and do not affect the market orientation is technological variables and active promotion

Item Type:Thesis (Undergraduate)
Additional Information:sector industry, cluster industry, crackers noodle industry, market orientation
Uncontrolled Keywords:sector industry, cluster industry, crackers noodle industry, market orientation
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Economics and Development Studies
ID Code:42767
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:03 Apr 2014 14:07
Last Modified:03 Apr 2014 14:07

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