ARAH DAN STRATEGI PENGEMBANGAN AGRIBISNIS HORTIKULTURA DI KAWASAN AGROPOLITAN KABUPATEN PEMALANG

SARWORINI, SARWORINI (2012) ARAH DAN STRATEGI PENGEMBANGAN AGRIBISNIS HORTIKULTURA DI KAWASAN AGROPOLITAN KABUPATEN PEMALANG. Masters thesis, Program Pascasarjana Undip.

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Abstract

Penelitian ini bertujuan untuk mengetahui menganalisa potensi dan produktivitas hortikultura di kawasan agropolitan untuk pengembangan kawasan, menganalisa arah dan peranan faktor-faktor yang mempengaruhi pengembangan agribisnis hortikultura di kawasan agropolitan serta menganalisa strategi pengembangan agribisnis hortikultura di kawasan agropolitan. Penelitian ini dilakukan dengan metode survey pada para petani hortikultura di kawasan agropolitan Kabupaten Pemalang, meliputi umur, pendidikan, pengalaman bertani, jalan, pasar dan lembaga. Data yang diperoleh selanjutnya dianalisis dengan menggunakan uji regresi berganda dan analisis SWOT. Hasil pengujian pengaruh umur, pendidikan, pengalaman bertani, jalan, pasar, lembaga secara statistik mempengaruhi peningkatan produktivitas kawasan sedangkan pada analisis SWOT menunjukkan bahwa strategi pengembangan agribisnis hortikultura menempati kuadran I yaitu strategi agresif di mana sangat menguntungkan. Kata Kunci : Arah, Strategi, Pengembangan Agribisnis, Agropolitan. This study aims to determine and analyze the potential productivity of horticulture in the region for the development of the agropolitan area , analyze the direction and role of the factors that influence the development of horticulture in the agropolitan region agribusiness and agri-horticultural analyzing development strategies in the agropolitan region. The research was conducted by the method of survey on horticultural farmers in the region agropolitan Pemalang, including age, education, farming experience, roads, markets and institutions. The data obtained were then analyzed by using multiple regression analysis and SWOT. The results of testing the influence of age, education, farming experience, roads, markets, institutions were statistically affected the productivity improvement, while at the SWOT analysis shows that the strategy of the development of agri-horticulture located quadrant I was an aggressive strategy in which very beneficial Keywords: Direction, Strategy, Development of Agribusiness, Agropolitan.

Item Type:Thesis (Masters)
Subjects:S Agriculture > S Agriculture (General)
Divisions:School of Postgraduate (mixed) > Master Program in Agribusiness
ID Code:42356
Deposited By:Mrs Ekana Perpus Pasca
Deposited On:20 Feb 2014 10:57
Last Modified:20 Feb 2014 10:57

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