Performance of the usage Web Technology in Indonesia Tourism by using Modified Balanced Scorecard Methods (mBSC)

Abstract

Despite the number and types of tourism in Indonesia which are superior than in neighbouring countries, the number of foreign tourists are far from comparable to neighbouring countries such as Malaysia, Singapore, and Thailand. There has been various efforts in promoting tourism in Indonesia which include promotion through the use of web technology. However the result have not been satisfactory. One of the indicators of a successful promotion of tourism is the number of foreign tourists. This research aims to evaluate the use and the development of web technology specially the use of website tourism provincial offices, hotels, travel agencies, and tourist destination offices. The methodology used to determine the variability of the websites is mBSC (modified Balanced Scorecard) and subsequently applied with statistical descriptive analysis in order to know the aspects that need to be given priority in web development. The data retrieved from provincial, district or city tourism offices, tour and travel agencies, hotels, and tourist destinations. The results of the analysis is used to assess and formulate a proposed model in website application development that integrates the tourism sector in order to achieve effectiveness, efficiency and productivity in tourism business management.