Augmented Reality Application for Book Promotion

Abstract

With the proliferation of smartphone amongst the world population with ever increasing sets of advanced feature such as camera, high resolution and processor speed, Augmented reality (AR) has the opportunity to emerge from laboratories into product advertising. In this paper we discuss, implementation of AR to be use in book advertisement or book promotion to be viewed via mobile phone equipped with high resolution cameras. The prototyping of AR is using vuforia SDK library which allow the system to be deployed through eclipse or unity3D tools. The purpose of this research is to develop promotion media with AR technology application under android platform.