STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG (Study about Smartphone's Purchase Decision at New Class Costumer at Semarang city)

SRI, Rahayu Tri Astuti (2013) STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG (Study about Smartphone's Purchase Decision at New Class Costumer at Semarang city). Jurnal Ilmiah Ekonomi, 8 (1). pp. 1-16. ISSN 1907-6304

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Abstract

The purpose of this research is to stttcly about smartphone's purchase decision al neut class costumer at Semarang city. The three inclependenl variables that inflarcnce purchase tlecision are Word of Mouth (WOM), customer value and product quality. Data proces'sing methotl in this stndy usecl a matltivariate regyessittn with 75 respondens'

Item Type:Article
Additional Information:Word of Mouth (WOM), Custumer Value, Product Quality and Purchase Decision
Uncontrolled Keywords:Word of Mouth (WOM), Custumer Value, Product Quality and Purchase Decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:40864
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:02 Dec 2013 10:44
Last Modified:02 Dec 2013 10:59

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